A practical approach to commercial growth.
From the initial commercial review through to hands-on delivery, FLT works as an extension of your business.
How we work
From the first conversation through to delivery and review, FLT follows a clear process that turns commercial objectives into repeatable revenue.
01
Initial Conversation
We begin by understanding your business, existing commercial activity, current challenges and growth objectives.
02
Commercial Review
FLT reviews your proposition, target market, sales activity, relationships, pipeline and potential routes to growth.
03
Tailored Proposal
You receive a clear recommendation covering the appropriate engagement structure, responsibilities, deliverables, timescales and commercial terms.
04
Embedded Delivery
FLT works alongside your business to implement the agreed strategy, develop relationships, create opportunities and progress commercial conversations.
05
Review and Development
Progress is reviewed regularly, allowing activity and priorities to adapt as the business and commercial pipeline develop.
The principles behind the process
Understand
We learn about the business, its products or services, customers and commercial objectives.
Plan
We identify the strongest opportunities and establish a focused growth strategy.
Connect
We approach relevant prospects, buyers and strategic partners.
Convert and Scale
We support the development of opportunities into sales and create a repeatable platform for continued growth.
Why businesses choose FLT
FLT does not simply tell businesses how to grow. We work alongside them to make that growth happen.
Founder-led delivery
Clients work directly with the person responsible for the strategy and delivery, without an unnecessary junior account-management layer or handover.
Strategy and execution
FLT combines commercial thinking with hands-on business development rather than stopping at recommendations.
Relationship-led growth
Opportunities are developed through trusted relationships, active business networks, referrals, targeted outreach and strategic partnerships — not solely through purchased data or automated campaigns.
Flexible senior expertise
Businesses gain experienced commercial support without immediately employing a full-time sales or business-development leader, or building an internal team.
Commercial alignment
Engagements can include monthly retainers, defined projects and performance-related fees where appropriate.
Service-led and product-led experience
FLT supports businesses selling professional services, physical products, technology or a combination of these.
From opportunity to revenue
FLT remains involved in progressing commercial opportunities rather than measuring success solely through activity or meetings booked.
Built around the client
FLT can support a founder without an established sales function, complement an existing team or develop a specific commercial channel, partnership or market.
Where FLT fits within your business
FLT can operate as a strategic adviser, hands-on growth partner or embedded extension of your existing commercial team.
Every consultant, agency and sales hire works differently. The comparison below is a general guide to how FLT typically compares with the options businesses consider.
Commercial strategy
Hands-on business development
Strategic partnerships
Direct senior involvement
Flexibility
Implementation
Commercial commitment
Cost and employment overhead
Who FLT works best with
FLT works best with ambitious service-led and product-led businesses that have a strong offering but require additional commercial capacity, senior sales expertise, strategic partnerships or access to new relationships and markets.
- Businesses without a dedicated sales leader
- Founders who need hands-on commercial support
- Businesses entering a new market
- Companies developing a new commercial channel
- Businesses seeking strategic partnerships
- Existing sales teams requiring additional capacity
- Service-led and product-led businesses looking for a more consistent route to revenue
Service-led businesses
We help service providers refine their proposition, identify suitable clients, develop trusted relationships and create a more consistent route to new revenue.
Product-led businesses
We help product-led businesses identify suitable markets, reach relevant decision-makers, develop distribution and commercial partnerships, and increase sales.
Hybrid businesses
We support businesses that combine physical products, technology and ongoing services by developing a joined-up commercial strategy across their complete offering.
Find the right level of commercial support.
Whether you need strategic guidance, hands-on business development or an embedded commercial partner, FLT can structure its involvement around your objectives.